Anna Illy
ABOUT ANNA

"I built 98plus1 because no single framework was enough."

I started as a writer, then an editor, then a trainer — moving between disciplines because no single one explained how the clearest people I knew actually thought. They weren't smarter. They were running more rules in parallel.

98plus1 is the system I wish someone had handed me at twenty-five. Ninety-nine rules, cross-checked through nine thinking frameworks, designed for the three places where life actually happens: at work, at home, and in love.

My mission is simple. Make first-rate thinking common. Make hard problems feel small. Make the next conversation with yourself a better one.

How the framework works

INPUT

Your problem

PROCESS

99 Rules × 9 Frameworks

OUTPUT

Breakthrough solution

Systems ThinkingFirst PrinciplesInversionSecond-Order ThinkingMental ModelsDesign ThinkingStoicismGame TheoryBehavioral Science

Press & Media Kit

Bios, portraits, book covers, and key facts in one download.

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Speaking & Collaboration